Privacy Policy

PRIVACY POLICY
Last Updated: November 27, 2024

1. INTRODUCTION

At Elementurist (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our website and services.

2. INFORMATION WE COLLECT

2.1 Personal Information
• Name and contact details
• Email address
• Shipping and billing addresses
• Payment information
• Purchase history
• Account login credentials
• Communication preferences

2.2 Automatically Collected Information
• IP address
• Browser type
• Device information
• Cookies and similar technologies
• Website usage data
• Geographic location

3. HOW WE USE YOUR INFORMATION

3.1 Essential Uses
• Processing your orders
• Managing your account
• Providing customer service
• Sending transactional emails
• Fulfilling our contractual obligations

3.2 Marketing and Communications
• Sending newsletters (with consent)
• Product recommendations
• Special offers and promotions
• Style updates and fashion content
• Market research and surveys

4. DATA SHARING AND DISCLOSURE

We may share your information with:
• Payment processors
• Shipping providers
• Marketing service providers
• Analytics partners
• Legal authorities when required by law

We do not sell your personal information to third parties.

5. DATA SECURITY

We implement appropriate security measures to protect your data:
• Encrypted data transmission
• Secure payment processing
• Regular security assessments
• Limited staff access
• Data backup systems

6. YOUR RIGHTS

You have the right to:
• Access your personal data
• Correct inaccurate data
• Request data deletion
• Withdraw consent
• Object to processing
• Data portability
• Lodge a complaint

7. COOKIES AND TRACKING

We use cookies to:
• Remember your preferences
• Analyze site traffic
• Personalize content
• Improve user experience
• Enable essential functions

You can manage cookie preferences through your browser settings.

8. INTERNATIONAL TRANSFERS

Your data may be transferred to:
• Cloud service providers
• International shipping partners
• Marketing platforms
All transfers comply with applicable data protection laws.

9. DATA RETENTION

We retain your data for:
• Active accounts: Duration of account
• Orders: 7 years (legal requirement)
• Marketing: Until consent withdrawal
• Analytics: 26 months

10. CHILDREN’S PRIVACY

Our services are not intended for children under 16. We do not knowingly collect data from children.

11. MARKETING CHOICES

You can choose to:
• Opt-out of newsletters
• Modify email preferences
• Unsubscribe from all marketing
• Control push notifications

12. CHANGES TO POLICY

We may update this policy periodically. Significant changes will be notified via:
• Email notification
• Website announcement
• App notification

13. CONTACT INFORMATION

For privacy-related inquiries:
Email: [email protected]

Registered Office: Room 1804, 18th Floor Oriental International Tower 1016 Tai Nan West Street Lai Chi Kok, Hong Kong

14. SPECIFIC REGIONAL RIGHTS

14.1 European Users (GDPR)
• Right to be forgotten
• Data portability
• Consent withdrawal
• Complaint to supervisory authority

14.2 California Residents (CCPA)
• Right to know
• Right to delete
• Right to opt-out
• Non-discrimination rights

15. TECHNICAL SAFEGUARDS

• SSL encryption
• Firewall protection
• Regular security updates
• Access controls
• Data encryption at rest

16. THIRD-PARTY LINKS

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

17. BUSINESS TRANSFERS

In case of merger, acquisition, or sale, your data may be transferred as a business asset.

18. DISPUTE RESOLUTION

Any privacy-related disputes will be resolved through:
• Direct communication
• Mediation
• Applicable legal channels

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